The PCT won Primary Care Trust of the Year and the Prime Minister’s award for excellence – and the poem was included in the presentation which was based around patient engagement in service design and planning. The Expert Patient programme was an integral part of this strategy and Maggie Chilvers was one of the leaders of the programme. The Deputy Director of Commissioning said the poem was a clearer and more direct way of communicating than many of the official documents as it went straight to the heart of things.    
Lesley Sterling-Baxter
Head of Patient Engagement
Bradford & Airedale Teaching PCT